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Boots revamps pharmacies to reflect specialities

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Weight Watchers makes high-street debut with branded store

has shifted its 10m ad business to Saatchi and Saatchi in the past year, the agency's biggest new ...

Think BR: What does the new experiential marketing code mean for marketers?

for experiential agencies. Most agencies will have signed up to contracts with their clients, and most of those contracts will have a clause which states that the agency must comply with all relevant UK laws, regulations ... the new code, but will be expecting all of its agencies to comply with it (which is hardly surprising ...

Interflora targets commuters ahead of Mother's Day

activity follows Omnicom media agency MG OMD's recent appointment to Interflora UK's 1m media planning ...

Industry bodies unite for experiential marketing code

. Coca-Cola Great Britain welcomed the launch and said it would require all its marketing agencies ...

Ecover readies 'feel good' festival push

The brand has appointed experiential agency Closer to handle the activity, which will run at family-focused festivals Cornbury in Oxfordshire, Latitude in Suffolk, and Camp Bestival in Dorset. The activity will feed into Ecover's 4m brand campaign launched earlier this month . The campaign includes ...

Appointment to view: Behind the scenes of the Tropicana Sunrise

agency for the stunt, while Initials Experience supported with brand amplification. Over the course ...

Subway's UK marketing chief on putting health and value at the heart of the brand

. Quarterly national franchisee board meetings are attended by her team and agencies, including McCann ...

Evian brings the Alps to London

Blandine Stefani, marketing director at Evian, told Marketing that the campaign would use the "purity of Evian's Alpine origin, the bedrock of the brand, to set it apart in the market". The campaign, taking place on London's South Bank, has been created by agency Design Arrival and PR agency ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.