Avon drafts in support for breast cancer fundraiser
17 Jun 2005 | by Sarah Robertson
by appointing a PR agency to promote the initiative for the first time.
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Talk PR snaps up Nicky Clarke brief
15 Jul 2005
agency M&C Saatchi, will promote all P&G brands endorsed by Clarke, one of Britain's best-known hair ...
Supermax seeks PR for latest line
18 Feb 2005
Supermax, the world's second largest razor maker, has held a pitch for an agency to launch a range...The new range will have its own brand and mark an expansion of Supermax from its current offering of shaving gels, and women's and men's razors. Five agencies have pitched for the six-figure account, including Chocolate Communications, which worked for Supermax under its former name of GBC ...
Unilever pools PR for corporate fightback
18 Feb 2005 | by Tom Williams
key brands include Dove soap and Magnum ice cream, said it had shortlisted three agencies for the new ... said it would appoint an agency next month to co-ordinate corporate PR for these two divisions as well ... currently have a retained corporate communications adviser. The successful agency will report to UK Foods ...
Marketing Communications: Emotional connection
22 Oct 2004
to sponsor grassroots music events such as DJ tours in Ibiza. Matt Fearnley, a director at Blaupunkt agency ... promotion, advertising, research, or PR agency or department. They just want a strong idea ... -insight agency Tree, offers one way of avoiding this disjuncture: 'By developing brands in conjunction ...
Campaign: Second Opinion
17 Sep 2004
There are two triumphs in this campaign: attitude and application. First, attitude. The real star is the photography, but the agency should take no less credit as a result. Good PR doesn't need ... enough not to gild the lily. And this agency was smart. Tools that amplified brand talkability used PR ...
Media Analysis: Teen titles vital to cosmetics firms
17 Sep 2004
've got really good relations with PR agencies,' says Sugar beauty editor Leanne Warrick. 'Every year we ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
is to help them spot hair trends through its Next Big Thing initiative. The agency selects a 'trends ... they report back on the latest hairstyles. The agency then recreates the styles - using Wella products ... of haircare PR is celebrity endorsement, especially in these celebrity-obsessed times. Timotei's PR agency ...
CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR
22 Aug 2003 | by Ian Evans
celebrities were offered a free hair-do using Clarke products. Measurement and Evaluation Cutting agencies ...
Starfish lands UK PR brief for Dead Sea Laboratories
14 Mar 2003
The contract - won without a competitive pitch - is a six-month project that sees the agency promoting the range, which is made from Dead Sea mud and targeted at those with dry skin. Starfish joint ... , said the agency would target the consumer, trade and healthcare professional press, plus Britain ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
