Healthcare: GSK's Lawson shifts to Cohn & Wolfe Catalyst
15 Apr 2005
by the agency's joint UK healthcare managing directors Jeremy Clark and Jacinta Collins - last summer (PRWeek ...
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Healthcare: TVF Comms bids for foothold in PR market
15 Apr 2005
London-based medical communications agency TVF Communications is seeking to make inroads...The agency, part of TVF Group, is understood to have already approached independent UK ... and GlaxoSmithKline. Senior figures at the agency include MD Rachel Farrow, business director Lynette Coetzee and finance director John Stannard. The agency was established in 1982. ...
Healthcare: Pfizer in crisis mode as Bextra withdrawn
15 Apr 2005 | by Ian Hall
The drugs giant plunged into crisis comms overdrive last week following a US Food and Drug Administration decision that the risk of 'rare but serious' skin conditions associated with the painkiller warranted the suspension of its marketing and sale. Pfizer's PR agencies on Bextra - Ogilvy PR Worldwide ...
Healthcare: Genosis close to hire for Fertell
08 Apr 2005 | by Dan Bloch
Infertility equipment manufacturer Genosis is on the hunt for PR agency support ahead...Genosis has held discussions with ten agencies to promote its first product, Fertell, across the trade, consumer and professional media. It expects to confirm the hire in around two months. Fertell is an over-the-counter diagnostic test that aims to help couples monitor their fertility and improve ...
Healthcare: MPs propose clampdown on promotion of new drugs
08 Apr 2005 | by Ian Hall
'fundamental' independent review of the Medicines and Healthcare products Regulatory Agency, which it said had ...
Profile: Medicine man - Simon Gregor, director of communications, MHRA
28 Jan 2005 | by Dan Bloch
Regulatory Agency (MHRA), will not have to travel far to take up his new job - just 15 floors upstairs from...of the agency and its predecessors (with the media) had not been as good as it could be,' he explains ... the agency needs to communicate more proactively: 'So instead of just publishing information, (proactive ... ' for one so young. National Patient Safety Agency comms director Jenny Grey agrees. 'The MHRA faces a ...
News Analysis: Judgement day for Big Pharma
07 Jan 2005
firms and agencies listened intently as one of their own - Ogilvy Healthworld European president Margot ...
Profile: Markham on a mission - Gill Markham, UK corporate affairs director, Wyeth
01 Oct 2004 | by Ian Hall
with the agency, in its various guises, for 22 years. She was promoted through the agency and, in 1987, began a 12 ... retiring 43-year company lifer. A shake-up was needed. 'There were a number of agencies doing fairly low-grade programmes - one of those was us (H M), really,' she recalls. One of the agencies working with Wyeth ...
Campaign: Second Opinion
17 Sep 2004
There are two triumphs in this campaign: attitude and application. First, attitude. The real star is the photography, but the agency should take no less credit as a result. Good PR doesn't need ... enough not to gild the lily. And this agency was smart. Tools that amplified brand talkability used PR ...
Healthcare: Brand visibility
06 Aug 2004
that they are regulated far more heavily than over-the-counter treatments. Pharmas and their marketing and PR agencies ... that is issued by their PR agencies - Requests from individual members of the public for information or advice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
