Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
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Troubled drugs giant AstraZeneca calls in dual agency support
15 May 2012 | by Hannah Crown and John Owens
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...
Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
. The sponsorship was planned and bought by WPP media agency MediaCom and the idents were made by Kream. Rose ...
GlaxoSmithKline launches review of multimillion-pound UK PR roster
31 Jan 2012 | by Elizabeth Pears
at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead to a raft of new agencies coming on board. Blue Rubicon, Cirkle, GolinHarris and Edelman are on its ...
Starcom MediaVest Group scoops $600m global Novartis media
20 Dec 2011 | by Mark Banham
to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ... can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... shortlisted agency Initiative. Novartis, which is headquartered in Basel, Switzerland, has three other ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
-focused approach, has a reputation for driving hard bargains, including with agencies - although Gaa asks: "Why would an agency waste time with us if our account wasn't profitable?" This philosophy also manifests ... no pressure, then, on Euro RSCG, appointed as RB's global creative agency five years ago, or ZenithOptimedia ...
Boots sticks with comedy Christmas strategy
03 Nov 2011 | by Matthew Chapman
The TV ad, which launches tonight (November 3), portrays the girls as action-heroines as they transform their neighbourhood from a suburban street into a winter wonderland with "speed, skill and glamour". The campaign, created by ad agency Mother, is designed to show Christmas would not happen without the influence ...
GSK restructure aims for 'fast-moving consumer healthcare' approach
25 Oct 2011 | by Sarah Shearman
The pharmaceutical manufacturer, which is negotiating the sell-off of 19 of its brands, is relaying its repositioning to agencies, as it aims to capitalise on demand for over-the-counter wellness products. Under the leadership of Emma Walmsley, president of consumer healthcare Europe, the company ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media planning and buying business, currently held by ZenithOptimedia.
Unilever agency relations head Ganczakowski departs
31 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Helen Ganczakowski, Unilever's global vice-president of agency relations, is leaving her role after...be announced "in due course". Ganczakowski took up the role of global vice-president, agency relations ... marketing director for Unilever UK. Ganczakowski was appointed to her agency relations role during ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
