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Aviva appoints Bray Leino to B2B account

involving 10 agencies....The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...

Trading places: this week's people moves

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...

Zurich calls £100m global ad review

the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work. In 2009, it launched a DM campaign, also by Publicis, highlighting its motor and home insurance offering ...

Financial Services Compensation Scheme reviews ad account

The Financial Services Compensation Scheme is looking for an agency to handle its advertising...It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...

UN responsible investment body brings in Lansons

The Principles for Responsible Investment Initiative (PRI) has appointed the agency to provide strategic comms advice following an six-way pitch process. PRI aims to foster the development of a more sustainable global financial system by highlighting the relevance of ESG (Environmental, social and corporate ...

When social media turns bad: dealing with negative comments

down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...

Agencies line up for LV= digital account

The appointed agency will be responsible for all of LV= s digital marketing services, including e ... activity" and confirmed agencies have already been contacted through the intermediary Creativebrief. Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ...

RSA Insurance brings in MHP Communications for PA brief

needed an agency that could work across London and Brussels, and MHP can do that. The agency has been ... was facing increasing synergies between law makers at home and abroad. We want to have an agency that can co-ordinate both European and UK legislation, she said. The agency will be reporting to group ...

Direct Line Group seeks shop for DM task

Direct Line Group is searching for an agency to handle a new direct marketing account across its...and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... . Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...

Standard Life looks to bring in public affairs support

-ority, to look at the charges. Standard Life s agency search is being led by head of public affairs Howard ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.