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EBay Fashion sponsors Marie Claire app

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ...

WPP buys into digital data agency Predictys SAS

-based digital data agency Predictys SAS....resources with its sister agency KBM Group. The company is also focusing its media agencies more ... data and technology resources with the trading leverage of its GroupM agencies. WPP also launched a data-driven interactive agency called Possible Worldwide in February 2011, which was formed through ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...

Total Media lands Random House and Transworld Publishers online accounts

The win builds on the independent agency's existing relationships with other companies in the Random House Group. There was no incumbent on the business and the appointment was made without a pitch Total Media will be responsible for managing digital display advertising across consumer sites ...

Scout Media hires former Radio Times ad director

following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...

Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Jaguar steps up social media strategy to boost innovation

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Evidon and DoubleVerify integrate privacy and ad verification

among brands and agencies in the verification space, so integrating our technologies to help us scale ...

Expedia hires Fleishman-Hillard after European consolidation review

and France after an agency review....to consolidate its agencies in these four markets as it aims for more consistent and impactful communications across Europe. Expedia s agencies in the Netherlands, Spain and the Nordics were unaffected by the review ... so we were looking for an agency which offered both strategic strength and strong media relations ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.