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caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ... still remain at the agency. ...
The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...
consumer agency in the UK....The firm, Japan's second largest game software publisher behind Nintendo, has tasked Exposure with creating consumer campaigns and content around future titles. The agency s first task is to work ... to iconic stature. The agency aims to help build and maintain excitement around key titles while bringing ...
media agency in all markets outside North America, including the UK.
The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...
AIS won the business after a pitch against The Collective and the French agency BeBoc. Its remit will include digital and social media activity after the recent launch of the Vita and a number of game releases. There will be a year-long campaign that will be translated into 26 languages and include ...
The advertising technology agency claims its new technology will enable publishers to filter and assign value to their biddable inventory based on context and audience, unlike other systems which require publishers to segment specific inventory for RTB. Nicolle Pangis, president, Europe, at 24 ...
The agency was appointed after a pitch that kicked off in October last year. It will develop a long-term strategy and campaign for Resident Evil 6, which launches in November on Xbox 360 and PlayStation 3, with a PC version to follow. The campaign will run across major markets including Europe ...
buzzword for something that agencies already offer? The term is relatively new. And the debate ... 're bound to recognise elements of (if not wholly) gamified processes. There are no mainstream agencies ... , MANAGING PARTNER, SPACE - Is gamification new or just the latest buzzword for something that agencies ...
conference that will feature some of the biggest names in media, from clients, agencies and owners ... client panel debate on topics including what clients want from agencies and what the future is for the agency and client relationship. Wilkins started his career in TV with Granada Television before stints ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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