NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
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Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
as its global agency....The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...
Ryder Cup appoints Grayling to handle international comms
23 May 2012 | by Matt Cartmell
The agency will handle comms in the run up to and during the major sporting event at the Gleneagles Hotel in Perthshire, Scotland, in September 2014. The appointment was made following a pitch ... with specialist golf PR agency Landmark Media International. Grayling global chief executive Michael Murphy said ...
The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
The agency will be overseeing a range of events to generate greater awareness of FAWs work across all levels of football in Wales, from grassroots development to the national team. The work follows on from Freshwater s previous work role with the FAW, which has included the production of bid ...
Manchester City in agency hunt to promote Etihad Stadium
22 May 2012 | by John Owens
Premier League champions Manchester City have a search under way for an agency to promote...of national and regional consumer agencies. Preston-based Freshfield has promoted the stadium for four years ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall ...
Liverpool FC PR manager Craig Evans latest to leave club
22 May 2012 | by Sara Luker
Evans, who joined the club ten months ago, resigned a few months ago but agreed to stay until the end of the season. He was responsible for the Premiership club s community and commercial PR activities. Evans is leaving to launch his own agency called Good Evans and will continue to work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
