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Lego recruits Ben Fogle as first celebrity 'face' of brand

Police products, the latest sub-theme in the Lego City range, has been led by media agency Carat ...

Hamleys switches from Seventy Seven PR to LightBrigade

from the agency MD's former consultancy, Seventy Seven PR....The agency has been chosen to look after consumer and lifestyle work as the store launches its assault on the Christmas market. The news follows the departure of LightBrigade MD Alan Twigg from Seventy Seven PR in September, where he handled the client for several years. Twigg said: Hamleys ...

Media Week Awards sold out

) and recognises the talent within media, from media owners and media agencies. This year also saw a 30% rise ... , commercial director at News international, and Lindsay Pattison, chief executive of WPP agency Maxus ... both media owners and media agencies, and will also feature an expanded research category to reflect ...

Awards set to be biggest media event of the year

and JCDecaux; newspaper publisher the Evening Standard and radio network Global Radio. Competing for Agency of the Year are WPP agencies MediaCom and MEC; Omnicom agencies PHD and Manning Gottlieb OMD and Aegis agency ... upcoming talent in both media owners and media agencies. To enjoy the best night of the media year ...

Trend report: how to further your career in media as a female

get out, so do get involved in agency life. Not only will it enhance your time in the office ... Rickard, to tackle the situation at agency Aegis. Senior management is currently dominated by men, which ... that many of the top agencies are run by women." Final word from the first female president of the IPA ...

Generation Media handed Tomy brief

planning and buying agency Generation Media....The agency won the business from MediaCom without a pitch. Generation Media will start work with Tomy on 1 July. Its first brief will be to support the launch of Tomy's Harry Potter range of toys, with a national cinema campaign to coincide with Harry Potter And The Deathly Hallows: Part 2 ...

BBC Children in Need appoints marketer to push Pudsey and Blush

Monteith replaces Gilda Witte who left the BBC earlier this year. She will report to chief executive David Ramsden. Monteith previously founded the brand agency Brolly UK. Her other roles include brand director at Sky Media, Sky s advertising arm. She will oversee all marketing and fundraising ...

What Next in Digital?

With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

An obsession with price has created an impasse between media owners, clients and agencies. Can a...The pressing issues facing media agencies felt very distant as senior media players gathered on the top floor ... been forcing media agencies to pitch for accounts based almost solely on the low price they claim ... technology allows this. As an uncomfortable backdrop, the ghost of recently liquidated agency i-Level looms ...

Snoopy and the Peanuts gang celebrate 60th anniversary with brand revamp

Then and Now' vintage production theme, which will roll out in December. It is working with licensing agency ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.