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The agency won the account after a competitive pitch against Now and CHI Partners. The win ... of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ... . TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account ... agency of record for other Arcadia brands before this appointment. The bulk of Arcadia s spend ...
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
in January and spoke to up to 10 agencies including digital specialists and media agencies, before narrowing ... -commerce director at Shop Direct Group, said: "We were impressed with the quality of work from all of the agencies ... team, led by search operations director Andrew Harries, offers the agency s clients a wide range ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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