Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
the agency's digital offering....Communications, Nick ran his own agency, humble2, for 15 years. During this time, Edell was responsible ...
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WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
-based digital data agency Predictys SAS....resources with its sister agency KBM Group. The company is also focusing its media agencies more ... data and technology resources with the trading leverage of its GroupM agencies. WPP also launched a data-driven interactive agency called Possible Worldwide in February 2011, which was formed through ...
Lindt calls on Clarion Communications ahead of split with Be More
29 May 2012 | by John Owens
no longer use the services of Burson-Marsteller agency Be More....Clarion will now be leading efforts to promote the brand and build engagement with consumers. The brief is also thought to cover trade work. PRWeek reported in February that Lindt had called in Be More, Burson-Marsteller s consumer arm, after beating three other agencies to the brief. The project ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
. When the trio opened the agency they were embroiled in a bitter legal dispute with Sorrell centred ... said: "Good luck to them, they've done really well." The newly merged agency will become Adam Eve ...
EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... , the agency will be looking to link Colarossi s AW12 menswear collection with suit-wearers who might otherwise ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The agency won the account after a competitive pitch against Now and CHI Partners. The win ... of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ... . TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ... , Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...
Diary: A new conflict shop
25 May 2012
the agency's success in winning the pitch for the British Army....Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...The global agency, which has held the UK brief since it was a start-up venture in 2003, held onto ... as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ...
Oli Wheeler leaves Freuds for Viagogo global comms role
24 May 2012 | by Danny Rogers
Wheeler is joining Viagogo, Europe s leading online ticket marketplace, in a newly created role as global comms director. He takes up the new role in September. Wheeler said: It was a huge decision to leave Freuds having spent almost all my working life at the agency. However, I have worked with Viagogo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
