Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ...
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Special effects company Artem appoints TPR for global brief
21 May 2012 | by Hannah Crown
film and media specialist TPR as its first agency.
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest...Replacing the incumbent agency, Adam Eve, Momentum has been briefed to define and develop ... users and create potions. Digital agency Th_nk continues to lead the development of the website ... for Momentum UK, said that Harry Potter is one of the "great cultural touchpoints" and the agency was thrilled ...
ISBA Conference: Social media measurement is 'growing up'
21 Mar 2012 | by Sarah Shearman
conversations, and so had outsourced it to agencies. He added: "They are paying a lot of money to tick ... . Kenny said that there was an imperative for agencies and clients to audit and review social media tools ...
British Film Institute seeks agency to promote festival
15 Mar 2012 | by Hannah Crown
The British Film Institute has launched a search for an agency to promote the annual star...The institute is opening its doors to agencies with specific movie expertise to pitch for the next ... almost 50 countries. BFI head of press and PR Judy Wells told PRWeek: 'The winning agency will need ... PRWeek that it hopes pitching will take place at the beginning of May, with an agency in place by the end ...
Bacardi films celebrate brand's 150 years
13 Mar 2012 | by Daniel Farey-Jones
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...
House PR brought in for landmark TCM series launch
13 Mar 2012 | by John Owens
Turner Broadcasting has drafted in the agency on a three-month project brief to promote Hell on Wheels for a landmark launch on film channel TCM. The win follows a series of cred presentations, with House PR charged with all key elements of the publicity for the drama, with the primary objective ...
BETC London aids child protection collaboration
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to encourage police, health, education and social care agencies to work together in the fight against child...The agency created an interactive game and a film for the ACPO conference on national child ... Policing Improvement Agency (NPIA) hopes the activity will inspire further collaborations between the four agencies. The concept and copy was created by BETC, with Neil Dawson acting as creative and art director ...
Nintendo UK's marketing director Dawn Paine to join Universal Pictures
24 Jan 2012 | by Sara Luker
the departure of Robert Saunders to Apple in April 2011. It finally hired Jo Bartlett from its UK PR agency ...
Film and entertainment agency Romley Davies appoints Neil Ashurst from Game
12 Jan 2012 | by Sara Luker
PR agency Romley Davies....Ashurst, who joined Game in 2009, joins Romley Davies on Monday. He takes over as the agency s head of consumer brands, reporting to business director Sally Young and founder Vanessa Davies ... the search for a new PR agency in June of last year and was responsible for handing the retailer s consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
