to remove filtersInnocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
, created by social agency Headstream, was whittled down from a crowd-sourced list of more than 300 ...
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EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
platform (search and online), data analytics, customer relationship management and agency management within ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
an app" that sometimes afflicts both client and agency marketers. In addition, mobile is often created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
