This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind of operation always involves significantly more work than you thought and you always get surprises on the way ...
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ...
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
to love and build brand loyalty for their particular brand - the ultimate task every PR agency ...
to buy your own data agency. KLM s Surprise campaign is a lovely example of a brand doing just that ...
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath...the challenge of a tight budget and a difficult brief? For both clients and agencies it can feel like a ... , is putting both business models and marketing strategies under new strain. If agencies spend all ... revolutionise the way that the client/agency relationship should focus time, energy and investment to meet ...
? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...
as UK-based agencies hold so dear in showing how we harness creativity. At the end of last year I ... agencies will be taking control of this unparalleled opportunity by underlining how investment ...
It used to be that the best agency start ups were born during recessions, but Bob Willott questions...Every new agency is expected to offer something new - a unique selling proposition or at least ... behind an agency pitch is, as ever, likely to be disappointment with the performance of the incumbent. When the economy was booming, agency under-performance could be masked by improved sales despite ...
Creative agencies of all sizes could benefit from the much-loved retailer's ownership model, writes...It s no surprise that John Lewis does not want for agency-based admirers across the creative ... . But there is more that creative agencies can learn from this high street institution than rigorous brand discipline ... economy it has yet to make a significant impact on agencies within the creative sector. This lack ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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