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Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ...

Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

, created by social agency Headstream, was whittled down from a crowd-sourced list of more than 300 ...

Heathrow creates 'royal runway' for Diamond Jubilee

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

help with our marketing activity. We work with Deng's sponsors and management agency to develop ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ... , Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

platform (search and online), data analytics, customer relationship management and agency management within ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

New look for Marketing Design Awards

23 May 2012 | by Kim Benjamin

prominent brands and design agencies that are committed to championing and recognising achievements ... the opportunity to accumulate points towards Marketing s Design Agency of the Year. Work can be entered across ... ' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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