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Food & Drink: Take your hat off to Benito's tweet deal

. The agency launched a 'Tweets for Eats' competition, encouraging offices in central London to tweet 'give me ... and its motivations (agencies are competitive, chat in the office about fun online offers and are big ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Pizza Hut appoints Lexis for consumer brief

Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last week. Pizza Hut head of marketing Chris Tebben said: Pizza Hut UK is taking huge strides to create ...

Non-sponsor brands ramp up pre-Olympics sports marketing

Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

Unilever tops 2012 Marketing Society Awards nominations

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.