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WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.

Social care group Anchor seeks agency for Grey Pride campaign

A social care group whose efforts led to the creation of a shadow minster for older people is seeking an agency to help continue its campaign.

Agency concern over post-COI plan

, covering creative services, DM, digital media, events and PR, will come into force in October. The other ...

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

Arcadia starts £4m media agency contest

Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.

Katherine Levy: Data magic is what will bind a client to its media agency

"The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business".

Manchester City in agency hunt to promote Etihad Stadium

Premier League champions Manchester City have a search under way for an agency to promote their Etihad Stadium home.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.