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Tess Alps to become Thinkbox executive chair

29 May 2012 | by Maisie McCabe

fully resourced operation, ending its relationship with strategic marketing agency Ingram ...

EBay Fashion sponsors Marie Claire app

29 May 2012 | by Nick Batten

's digital agency Essence, said: "We feel that this is the perfect environment to showcase the steps forward ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

to life." Bauer Media was awarded the brief after Channel 4 and its media agency OMD a held a pitch ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

29 May 2012 | by Arif Durrani

The roles of traditional planning and buying agencies in the 21st century are being increasingly...agencies are increasingly familiar with and was one Publicis Groupe's MediaVest has been trying to develop both for itself and the agencies clients. Parker said: "[Post] used the language of a net promoter ...

Total Media lands Random House and Transworld Publishers online accounts

28 May 2012 | by Nick Batten

The win builds on the independent agency's existing relationships with other companies in the Random House Group. There was no incumbent on the business and the appointment was made without a pitch Total Media will be responsible for managing digital display advertising across consumer sites ...

Scout Media hires former Radio Times ad director

28 May 2012 | by Nick Batten

following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ...

MediaCom partners with InMobi to develop mobile campaigns

25 May 2012 | by Arif Durrani

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

Arena Media nets global City Index account

25 May 2012 | by Nick Batten

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...

Media Bitch's Diary 24 May

24 May 2012 | by Media Bitch

Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...

Bet365 to sponsor French Open on ITV

24 May 2012 | by Maisie McCabe

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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