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INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

of advertising in Net and print titles by the advertising agency, Chilcott Le F�vre, called the Future of Web ... the importance of partnerships with advertisers. As most agencies point out, it is hard for publishers ... many permutations of what we could do. We want to talk to agencies and clients about their commitment ...

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

only got an Internet site by accident. It all began about a year ago, when Tango s agency ... Rael Fenchurch, the agency s head of new media, created what he calls a Web depository ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

advice team regularly offers counsel to advertisers and agencies before they go online. The ASA is also ...

MEDIA: UPI’s news full of eastern promise for UK business

Privately-owned press agency United Press International has teamed up with the BBC to create what...Privately-owned press agency United Press International has teamed up with the BBC to create what its calls a comprehensive news service for UK companies doing business in the Middle East. UPI will carry BBC Monitoring s international broadcast coverage on its IBM compatible software ...

ANALYSIS: BIG QUESTION; Can PR people afford to ignore the Internet?

-ordination of PR campaigns with European offices so much easier. I m afraid that advertising agencies are using the Internet more aggressively to market their clients and themselves and are ahead of what the PR agencies ...

MEDIA: GO2: AN EXPERT’S VIEW

consultancies rather than agencies. Other morsels include an item on million-year-old mushrooms. Whether ...

DIARY: Fenchurch opens his heart on the Net (pass the barf bag, please)

It s not just saddoes who play with the Internet. Oh no? Rael Fenchurch recently departed from Howell Henry Chaldecott Lury after a spell as the agency s first Nethead. This will not have come as an enormous shock to readers of the Secret Diary of Rael Fenchurch, anorak size 131 ...

NEWS: Explorer calls in intrepid agency

Wantage-based PR agency Charlton Communications has been drafted in to handle media relations...Wantage-based PR agency Charlton Communications has been drafted in to handle media relations for British explorer Roger Mear s trek across Antarctica. The agency was hired last month by expedition organiser Solo Antarctica to boost publicity ahead of Mear s departure from the Weddell Sea last ...

NEWS: On-line news service narrows agency hunt

International s affiliated publications. The service, which is also seeking to hire an ad agency, has so ... to demonstrate a sense of the business implications of using a PR agency, like understanding a company ... was unwilling to reveal the identities of the three agencies on the shortlist, or what the fee might be ...

NEWS: HOTLINE

for its pounds 1-2 million launch campaign. The three agencies being invited to pitch are Butterfield Day...for its pounds 1-2 million launch campaign. The three agencies being invited to pitch are Butterfield ... the agency s merger with Burkitt Weinreich Bryant. Conde Nast has struck a six-figure group deal ... Express. He will take charge of the agency s Robinsons team. Simons Palmer Denton Clemmow ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.