to remove filtersADVERTISING & PROMOTION: BRIEFS
19 Dec 1996
Fidelity Investments has appointed Kelly Weedon Shute as its new advertising agency, with a brief to give ...
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NEWS: Scholl Euro role goes to DMB&B
19 Dec 1996
Foot-care company Scholl has appointed DMB&B as its first pan-European agency to spearhead its
MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
-known advertising icon earlier this year when Andrex reviewed its advertising agency and sacked J Walter Thompson ... -ordinated the UK end of the media and creative agency reviews, and supervised two brand extensions on Kleenex ...
NEWS: STOP PRESS
13 Dec 1996
for charity Christina Lebus, business development director at Dewe Rogerson, is to quit the agency ... will be replaced by Louise Solomon who was to leave this month. German food body seeks new agency German food association CMA is looking for a new PR agency after 15 years with Shandwick. The Central ...
NEWS: Avon calls on PR for image boost
13 Dec 1996 | by LEXIE GODDARD
s relationships with its two PR agencies - Countrywide Porter Novelli and Clarion Communications. Avon ... Solution, Skin So Soft and Parfums Creatifs on a project basis for two years. The agency recently ...
NEWS: Jackie Cooper in Eddie Bauer win
13 Dec 1996 | by SARAH MERTON
Eddie Bauer, the US Retail and home shopping giant, has hired Jackie Cooper PR in preparation for a spring assault on the British market. The agency clinched the three-year contract last week after pitching against an original list of eight PR consultancies. Fees are believed to be worth ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
agencies in adding value with PR acquisitions. The BBC backs out of its controversial deal to give ... . February A survey of PR agencies, media buyers, advertising agencies and design houses conducted ... and CEO of B-M Europe, says that public relations is too limited a term to describe what the agency now ...
NEWS: STOP PRESS
12 Dec 1996
advertising agency. Times Newspapers has appointed the Promotional Campaigns Group as its official promotions agency following a two-way pitch with Interfocus. The ASA has backed a complaint by Eric ...
MEDIA: Plax pulls spend off TV with its new poster deal
12 Dec 1996
,000 campaign, which was negotiated by Colgate Plax s agency Young s board director Keith Roberts suggested ...
NEWS: Mars invites bids to join sweets brand PR roster
06 Dec 1996
Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its...Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its brand portfolio. The chocolate and sweet giant has invited PR companies to pitch for a specific ... handles both consumer and trade PR. The company hired a third agency - GCI - in the last 12 months ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
