to remove filtersNEWS: STOP PRESS
19 Dec 1996
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.... London listings magazine Time Out is looking for an advertising agency to create the poster and press ...
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M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year.
NEWS: Anglian to debut in TV campaign
19 Dec 1996
Anglian Windows is to make its television ad debut in the new year, after ending a six-month review this week with the appointment of TBWA. The agency beat M s biggest double-glazing firm. ...
MEDIA: BBC Worldwide restructures to push branding
19 Dec 1996
BBC Worldwide has been restructured to exploit its global branding opportunities and treble its contribution to the BBC to pounds 200m in the next decade. A BBC Rights Agency has been set up, which will be headed by Mike Phillips, deputy managing director of Worldwide Television, and will sell on rights ...
NEWS: Coopers counts on sharp image
19 Dec 1996 | by AMANDA RICHARDS
s agency roster is expected. In the UK, Luck said it was possible that Coopers would return to TV ...
MARKETING MIX: Quiz ’96
19 Dec 1996
and losing advertising agencies. 8 This drink went blue at the end of October. Name it - but don ... , one was a journalist who did the campaign as a favour to the agency which, several years ago ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
to ad agency Abbott Mead Vickers BBDO the campaign featuring Bob Hoskins generated an additional ...
NEWS: Weiland says agencies are too tight
13 Dec 1996 | by JANE AUSTIN
Paul Weiland, one of advertising s most successful commercials directors, has accused agencies...Paul Weiland, one of advertising s most successful commercials directors, has accused agencies ... profit of about pounds 4 million in the year ended April 1995, claimed agencies were still making ... . Weiland called for a return to effective copywriting skills and for agencies to put an end to using ...
CLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing
13 Dec 1996 | by MICHELE MARTIN
Spike Lee is setting up an ad agency with an urban flavour....Spike Lee is setting up an ad agency with an urban flavour. Most commercials directors ... -maker, Spike Lee, who last week revealed he was opening a US ad agency. Called Spike DDB, the shop ... not conflict with the network s main international clients. For an agency with Spike DDB s potential ...
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
13 Dec 1996
Client: British Airways Agency: Optimedia Buyer: Susie Martin...Client: British Airways Agency: Optimedia Buyer: Susie Martin Client: Safeway Agency: Zenith Media Buyer: Tracy Stern Client: BT Yellow Pages Agency: IDK Media Buyer: Simon Curley Programme: Moll Flanders TV station: ITV Meridian Date: 1 December, 21.00 Break ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
