Goldfish clinches top DM award
18 Dec 1997 | by DANNY ROGERS
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year.
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Gap starts hunt for UK media planning and buying agency
19 Dec 1997 | by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998.
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
WINNER
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
