19 Dec 1997
| by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
The retailer has approached a number of UK media shops about pitching ...
for a media agency to help provide a
clearer picture of the UK market. A Gap spokeswoman said: We re ...
18 Dec 1997
| by DANNY ROGERS
.
The Marketing Store, Europe s largest privately-owned sales promotion
agency, is in talks with Chicago ...
that the agency had been axed in a
review.
We are happy to make clear that this was not the case.
...
12 Dec 1997
| by LARRY BARKER
Brief: Force positive reassessment of the brand
Agency: Abbott Mead
Vickers BBDO
Writer: David ...
manager
Brief: Persuade mothers to give their children more milk
Agency: BMP DDB
Writer: Sean ...
of marketing Brief: Communicate that
sport is free on ITV
Agency: M Saatchi
Writer: Pete Cain
Art ...
12 Dec 1997
| by KAREN YATES
one month. Peers began her
job by visiting agencies to discuss the future of the pounds 22 million ...
11 Dec 1997
| by DANNY ROGERS
of
international network agencies in November. A pitch list, selected after
a trip to the Advertising Agency ...
director at French wine and food agency
Sopexa, where she spent six years before walking out in July ...
05 Dec 1997
Ferrero, the Italian chocolate company, has called off its search
for an agency following a...Ferrero, the Italian chocolate company, has called off its search
for an agency following a discussion between Michele Ferrero, its
president and owner, and Unilever about a possible takeover ...
, is talking to marketing and
communications agencies in a bid to change its image. The company, which
has ...
05 Dec 1997
| by CLAIRE BEALE
.
BLM has secretly been handed the task without a formal pitch by French
Connection s creative agency ...
Connection had done
without an agency for almost ten years but in the past few months has
courted ...
05 Dec 1997
| by STEPHEN CARTER, chief executive of J. W
)
Client: Levi s White Tab
Agency: Motive
Buyer: David Benson
Client: Polaroid
Agency: Motive
Buyer: Jez Groom
Client: Audi
Agency: BBJ Media Services
Buyer: Sharon Thomson
...
04 Dec 1997
| by ALI QASSIM
on advertising in the year to September
according to Register-MEAL. Both incumbent agencies, Mike Handley ...
04 Dec 1997
| by ROBIN COBB
promotion or advertising agency, a
sourcing house, or a promotional clothing stockist.
It may well ...
.
Stephen Callender, partner in agency Black Cat, which developed and
sourced the items, says: It makes a ...