to remove filtersTMD Carat secures pounds 5m planning and buying for Princes
19 Dec 1997 | by ANNA GRIFFITHS
familarity with TMD helped the agency clinch the task. TMD s organisational strengths and media ...
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PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant
19 Dec 1997 | by STEFANO HATFIELD
and New Year agency honours. Top turkeys then were (in reverse): BhS station platform (Saatchis...s turkeys and New Year agency honours. Top turkeys then were (in reverse): BhS station platform ... , you have to let go. It s slightly different inside the business. An agency s name is attached ... should be proud to handle client X - or it s the wrong choice. On the one hand, some agencies still ...
Budweiser signs up to sponsor NI titles’ World Cup coverage
19 Dec 1997 | by CAROLINE MARSHALL
the football event. The deal was put together by Budweiser s media agency, BMP Optimum. ...
Leo Burnett beats Dorland to pounds 2m John West account
19 Dec 1997 | by KAREN YATES
owner, Unilever, declined to pitch. Burnetts sister agency in Paris, Bordelais Lemeunier, runs ...
The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
. One of that agency s finest gems, the beef ad for the Meat s appetite for beef was considerable ... 1997 1 Coca-Cola Creative Artists Agency 7.6 2 Barclaycard ...
LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
false starts. Now restrictions have been loosened and more agencies are interested in sponsorship ... . It s just taken time for agencies to get used to that. You still can t show the product, but that hasn ... can do different jobs in the way that all media can, it s really up to agencies to make the most ...
ADVERTISING & PROMOTION: pounds 3m in the can for Leo Burnett
18 Dec 1997 | by DANNY ROGERS
Burnett to develop a brand-building ad campaign. Leo Burnett fought off Heinz s lead agency ... declined to re-pitch for its dormant account. Leo Burnett s French sister agency, Bordelais ... division, which was resigned by Euro RSCG Wnek Gosper in May. The agency already holds around pounds 17m ...
Pepsi pounds 25m jackpot into Claydon Heeley
18 Dec 1997 | by JEREMY BULLMORE
.6% (Nielsen). The agency will now handle creative and strategic work across more than 70 countries ...
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK: NESCAFE
18 Dec 1997 | by MATTHEW HOOPER
advertising but, with rumours of a Maxwell House relaunch, both agency and client wanted something more ... Marketing director: Tim Cryan Agency: McCann-Erickson Creative team: Ken Sara (art director ...
CAMPAIGN DIARY:
12 Dec 1997
the tired Man in Black, the agency has given the chocolate box brand a feline feel....Campaign staff were impressed with the new Milk Tray ad from Euro RSCG Wnek Gosper. Abandoning the tired Man in Black, the agency has given the chocolate box brand a feline feel. For those of you who haven t seen the spot yet, it s shot through the eyes of a cat as it moves stealthily ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
