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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... for a media agency to help provide a clearer picture of the UK market. A Gap spokeswoman said: We re ...

Banks Hoggins and Waitrose link up to raise store’s profile

, the agency s brand consultancy. He will report directly to JWT s chief executive, Stephen Carter ... expertise will be valuable to the agency as it prepares to hive off its media department into MindShare, the joint media operation with its sister WPP agency, Ogilvy s is the first of a number of senior ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

WINNER Client: Adams Childrenswear Agency: The Marketing Store SECOND Client: Safeway Stores Agency: Bates Communications Copywriter: Jennifer North Art director: Michaela Day THIRD Client: Safeway Stores Agency: Bates Communications ...

Waitrose alters image with BHO

Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push and appointed its first marketing director as it strives to throw off its expensive image. BHO won the creative and media account against competition from incumbent LLS Jaffe Keating and Delaney Fletcher ...

STOP PRESS

. The Marketing Store, Europe s largest privately-owned sales promotion agency, is in talks with Chicago ... that the agency had been axed in a review. We are happy to make clear that this was not the case. ...

Publicis faces review on pounds 9m Halfords account

. The bikes-to-car spares retailer is believed to have approached six agencies about its above ... agencies of its parent, the Boots Company. Credentials are due to be seen in the week before Christmas ... to have been instrumental in the rethink. Patten denied that the company was talking to agencies ...

REVIEW: Marketing and advertising news in the week’s press ..

one month. Peers began her job by visiting agencies to discuss the future of the pounds 22 million ...

DMB&B to build Wickes’ share

DIY retailer Wickes has hired ad agency DMB&B to develop a pounds 9m through-the-line rebranding...DIY retailer Wickes has hired ad agency DMB heavier DIY retailers, such as Travis Perkins and Jewson, aims to broaden its appeal into the decorative products sector, where it must take on the likes of B s supplier, which stocks fittings as well as cement. In September, Wickes announced its ...

ADVERTISING & PROMOTION: WWAV is axed in Reward review

loyalty scheme. The company is looking for a new agency to communicate with its 10.5 million card holders and attract new members. Client and agency issued a joint statement saying ... for us to part company now for the benefit of both client and agency. Sainsbury s will hold ...

STOP PRESS

for a secret project, estimated to be worth pounds 12m, and has shortlisted four creative agencies and four media agencies. A decision is expected before the end of the year. The Department ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.