19 Dec 1997
| by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
The retailer has approached a number of UK media shops about pitching ...
for a media agency to help provide a
clearer picture of the UK market. A Gap spokeswoman said: We re ...
19 Dec 1997
| by KAREN YATES
,
the agency s brand consultancy. He will report directly to JWT s chief
executive, Stephen Carter ...
expertise will be valuable to the agency
as it prepares to hive off its media department into MindShare, the
joint media operation with its sister WPP agency, Ogilvy s is the first of a number of senior ...
18 Dec 1997
WINNER
Client: Adams Childrenswear
Agency: The Marketing Store
SECOND
Client: Safeway Stores
Agency: Bates Communications
Copywriter: Jennifer North
Art director: Michaela Day
THIRD
Client: Safeway Stores
Agency: Bates Communications ...
18 Dec 1997
| by DANNY ROGERS
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds
4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds
4m through-the-line push and appointed its first marketing director as
it strives to throw off its expensive image.
BHO won the creative and media account against competition from
incumbent LLS Jaffe Keating and Delaney Fletcher ...
18 Dec 1997
| by DANNY ROGERS
.
The Marketing Store, Europe s largest privately-owned sales promotion
agency, is in talks with Chicago ...
that the agency had been axed in a
review.
We are happy to make clear that this was not the case.
...
12 Dec 1997
| by EMMA HALL
.
The bikes-to-car spares retailer is believed to have approached six
agencies about its above ...
agencies of its parent,
the Boots Company. Credentials are due to be seen in the week before
Christmas ...
to have been instrumental in the rethink.
Patten denied that the company was talking to agencies ...
12 Dec 1997
| by KAREN YATES
one month. Peers began her
job by visiting agencies to discuss the future of the pounds 22 million ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
DIY retailer Wickes has hired ad agency DMB&B to develop a pounds
9m through-the-line rebranding...DIY retailer Wickes has hired ad agency DMB heavier DIY retailers,
such as Travis Perkins and Jewson, aims to broaden its appeal into the
decorative products sector, where it must take on the likes of B s supplier, which stocks fittings as well as
cement.
In September, Wickes announced its ...
11 Dec 1997
| by DANNY ROGERS
loyalty
scheme.
The company is looking for a new agency to communicate with its 10.5
million card holders and attract new members.
Client and agency issued a joint statement saying ...
for us to part company now for
the benefit of both client and agency.
Sainsbury s will hold ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
for a secret project, estimated to be
worth pounds 12m, and has shortlisted four creative agencies and four
media agencies. A decision is expected before the end of the year.
The Department ...