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HHCL s communications agency roster to work on the development of a global product. The agency...HHCL s communications agency roster to work on the development of a global product. The agency ... handled by FCB in the US, has been without a UK agency since it was moved out of Court Burkitt ... directors of the Poulter agency in Leeds have negotiated a deal to buy the agency from Graham Poulter, its ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

false starts. Now restrictions have been loosened and more agencies are interested in sponsorship ... . It s just taken time for agencies to get used to that. You still can t show the product, but that hasn ... can do different jobs in the way that all media can, it s really up to agencies to make the most ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

t know. The first thing the agency and the client wanted to do was educate the people who were ...

Transco gives pounds 3m TV, press and radio account to TMB

Transco, the gas pipeline operator, has awarded its pounds 3.3 million media buying account to the Media Business. The agency has already been involved in a corporate ad campaign, which kicked off last weekend, working closely with the media strategist, Michaelides s role ...

London Electricity

marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli created a...and direct marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli ...

Marketing Technique: Sales Promotion - State of the art/Youngsters helped to suss out shopping

? The disc is the work of sales promotion agency Brewer Blackler, which has also been playing more ...

THE APG CREATIVE PLANNING AWARDS 1997: NEW PRINT CAMPAIGN

Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative...Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative ... Computers Product: Compaq brand The agency decided that advertising needed a new role to change ... : Interflora Agency: Ammirati Puris Lintas Planner: Rena Chatterjee Creative Director: Nick Welch ...

BDH tipped to gain Mansfield’s smooth beer brand launch

, industry sources say. The news comes after one of three shortlisted agencies pulled out ... after parting company with its agency of six years, Abbott Mead Vickers BBDO. Its original shortlist included Mustoe Merriman Herring Levy, the Leeds-based Poulter agency, BST-BDDP and Leagas ...

PRIVATE VIEW

. The agencies responsible had actively submitted them to be reviewed, so it was often easy to find something ... is I have many more conscripts than volunteers. Banks Hoggins O Shea is a fine agency ... out of Saatchis, the agency that does all that phenomenal work for today s Army. I can see why ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

. Response communications agency Richardson Pailin s Net design service include Intel, Sun Life of Canada ... and multimedia design services are offered by The Design Works. Direct marketing agencies An array of direct marketing practitioners is to be found in the Agency Gallery. Presenting ...

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