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EDITORIAL: Winners in the acquisition stakes

-sized agencies including Fishburn Hedges, Freud Communications and Aurelia PR in the lap of Communications ...

Welbeck to handle PR for Kingsmill bread relaunch

Baking giant Allied Bakeries has hired Shandwick Welbeck to support the relaunch of its bread brand Kingsmill. The agency won the consumer account, which carries a six-figure fee, two weeks ago following a three-way pitch. Leedex PR, which handles all Allied Bakeries trade ...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

independent or agency. There is a further advantage to this in that they will also run the analysis across ...

Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little

-denominational group of volunteers from advertising and marketing agencies. It has brought some much-needed fresh ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

are always consulted and if close relations are nurtured between advertising agencies and PR consultancies ...

BORDER LINES: PARIS: Rowland launches Space Agency PR

The European Space Agency has appointed The Rowland Company as its first PR agency after a...The European Space Agency has appointed The Rowland Company as its first PR agency after a competitive pitch (PR Week, 1 May). Rowland will work alongside its sister advertising agency, Saatchi and Saatchi, to devise a communications strategy for the space agency and implement it on a pilot scheme ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

. The Department for Education and Employment (DfEE) works with external PR agencies to promote the New Deal ...

INTERNATIONAL: AAAA opens doors to independent PR firms

NEW YORK: The Association of American Advertising Agencies (AAAA) is opening its doors...NEW YORK: The Association of American Advertising Agencies (AAAA) is opening its doors ... and Omnicom-owned sister agencies Porter Novelli and Ketchum and are all members. From now on, any PR ... and sales promotion agencies to apply for membership. AAAA president/CEO Burtch Drake said: Today ...

STOP PRESS: Incepta’s PR profits nearly double

and design agencies. After the acquisition of financial PR agency Dewe Rogerson, PR will account for half...Gross profit from Incepta s PR operations increased by 40 per cent over the last year. PR activities currently account for 35 per cent of Incepta s turnover - the company also owns advertising and design agencies. After the acquisition of financial PR agency Dewe Rogerson, PR will account for half ...

Diary: Norwich Union braces itself as QBO chief muscles in on its ad campaign

returns from their policies. Norwich Union also used retained agency QBO to handle the PR support ... on the back of the launch. But it seems that one person at the agency has been a fan of brace ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.