Search results for DM Agency

Showing 1 - 6 of 6 results

Sort results by: date | relevance

Search filters:

By Date

  • 1998 Remove filter

By Channel

  • Sales Promotion Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Publication

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

around 150 telemarketing agencies to choose from and finding the right agency for a project is very difficult. So just how do you go about finding the telemarketing agency that can best represent ... partners. Calvert recommends searching for agencies that are members of the Direct Marketing ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

. Agencies, while developing proactive media strategies are also prepared to react swiftly to events ... with agencies on developing media relations ideas to find a link with every event from England winning a ... . Adidas, whose in-house team of three is working closely with agency Hill and Knowlton, has already made ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

05 Jun 1998 | by MARY COWLETT

to PR, advertising and sales promotion agencies. Objectives To raise awareness of Cityscreen with marketing communications agencies, as an exclusive vehicle to reach high consuming ... , Affluent Boys in the City was organised for the end of April. This was sent to over 550 agency account ...

CAMPAIGNS - Drivers given star treatment - Financial Services

10 Apr 1998 | by JENNIFER WHITEHEAD

into a Drivers Horoscope and PR agency Harrison Sadler used the survey as part of an on-going 12 ... , the motoring and insurance press, news agencies and national and regional broadcasters. As well as laying ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

03 Apr 1998 | by DAVID MICHIE

circles, strategic planning refers to the conversation that goes on over lunch between the agency ... extra. Agencies are responding, hence the increasing frequency with which strategy ... agencies, unable to provide such an understanding are simply viewed as intellectual lightweights ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... for new companies. Countrywide Porter Novelli, the PR agency responsible Tesco Computers, for one ... and Nottingham. Kent says: You d expect the PR agency to come along at the end, but we are involved ...

 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group