to remove filtersPostal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
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Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
in the Premiership, arranged earlier this year by communications agency, purple;patch. PTV been operating ...
Pru picks WWAV for pooled pounds 23m direct mail task
19 Dec 1998 | by IAN DARBY
from two other agencies: Evans Hunt Scott and Brann. Since the arrival of Sir Peter Davis ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
-way pitch. The agency beat Barraclough Hall Woolston Gray and Carlson to the task, after a review ... responsibility for the business with immediate effect. TMW will be the first direct marketing agency ... . In the interim, Clarke Hooper, Cellnet s sales promotion agency of record, had been caretaking the direct ...
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir
and be as constructive as we can about other people s best efforts. Sort of goodwill to all DM. HMV ... Agency: BDS Beechwood Copywriter: Derek Hayes Art director: Simon Carter HEWLETT ... the benefits of the 1100A machine Agency: Perspectives Copywriter: Michelle Teboul Art ...
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...
Cellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
the agency to terminate its five-year relationship with Cable & Wireless Communications, for which ... networks - and hopes to combat it with a new DM programme. This will involve more relationship ... usage changes to develop more relevant products and services. The agency will work alongside US ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
