Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
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Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm.
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
Tullo Marshall Warren has scooped Cellnet s direct marketing business following a three-way pitch.
Fisher-Price awards DM work to Dynamo in branding rethink
18 Dec 1998 | by KAREN YATES
Mattel has awarded its sales promotion and direct marketing business for the Fisher-Price brand to Dynamo after two separate reviews.
Interpublic Group acquires Atlanta agency
18 Dec 1998
- The Interpublic Group has acquired Atlanta based advertising agency Austin Kelley Advertising for an undisclosed sum.
Interpublic Group acquires Atlanta agency
18 Dec 1998
- The Interpublic Group has acquired Atlanta based advertising agency Austin Kelley Advertising for an undisclosed sum.
Cellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
networks - and hopes to combat it with a new DM programme. This will involve more relationship ...
New agency to resurrect stars
17 Dec 1998 | by JUDI GREEN, Creative director, Wagstaff
An agency start-up is to capitalise on the current vogue for using dead celebrities, such as John Lennon and Steve McQueen, in advertising.
Travel Inn seeks agency for push
17 Dec 1998 | by LISA CAMPBELL
Travel Inn, the Whitbread-owned budget accommodation group, is seeking an ad agency to raise its profile to support ambitious expansion plans and fight off increased competition.
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