to remove filtersPostal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
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Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK...Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm. The plan ... Marathon. Approximately 100 UK executives from Unilever s worldwide roster agencies, Ogilvy ...
COI looks at five agencies in pounds 3m poster review
19 Dec 1998 | by LISA CAMPBELL
The Central Office of Information is conducting a statutory review of its pounds 3m centralised outdoor media buying business, held by Concord.
DMB&B lands pounds 3m ’back-to-work’ creative task
19 Dec 1998 | by LISA CAMPBELL
The government has picked advertising agency DMB Jobline Direct ....The government has picked advertising agency DMB Jobline Direct . The agency will produce a pounds 3m campaign comprising five TV ads, four radio ads and a leaflet. The campaign will run between ... . DMB s, the agency appointed in the summer to promote its New Deal initiative. DMB&B has previously ...
Sky ad drive to put emphasis on channel brands
19 Dec 1998 | by ANNE-MARIE CRAWFORD
BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned...BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports. The list is likely to include its agency of record, M We want a strong portfolio of programme brands which are the most valuable in the TV marketplace ...
TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer
19 Dec 1998 | by ROBIN COBB
specialists and supported by both industry and agencies. Particularly valuable in understanding DM s role ... at a far greater rate than are agencies and consultancies. The client side is becoming better ... and marketing thinking, but the agency is not able to converse in the same language. The creative ...
Saatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
Textiles giant DuPont has appointed Saatchi s appeal by targeting new audiences such as men and teens. The agency will develop a global creative strategy for DuPont and has also been ... agency. Lycra has been successful in sectors such as lingerie, swimwear and sportswear ...
MEDIA: London Electricity TV debut
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
devised by its advertising agency, First City, and production agency, the Production Factory. A series ...
MEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
. The Campaign After briefing the agency, a list of magazines was drawn up comprising Country Homes ... as it was in 1998. Client: Sainsbury s Homebase Campaign: Christmas Choice Agency: AMV BBDO/New PHD ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
