to remove filtersSTOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...
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Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK...Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm. The plan ... Marathon. Approximately 100 UK executives from Unilever s worldwide roster agencies, Ogilvy ...
LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?
18 Dec 1998 | by KAREN YATES
the one to watch . It was the agency which would have to do something - and for that read buy ... America and parts of Europe. It is also seeking an agency which reveres long-term relationships, rather ... . First, the two agencies share key clients such as Procter s, Coca-Cola and Philip Morris ...
Grey conveys deep cleansing benefits of Oxygen skincare
18 Dec 1998 | by FRANCESCA NEWLAND
fumes beside them. The ad was produced by the agency creative team, Kate Humphries and Nick ...
PRIVATE VIEW
18 Dec 1998 | by ANDREW CRACKNELL
British child s idyllic Christmas lies Tango Agency: HHCL Partners Project team: Aoibhinn Finlay ... : Dramatise a quality brand that is dynamic, challenging, energetic and fun Agency: Mellors Reay ... as offering the ultimate shaving experience Agency: Grey Writers: Kay Truelove, Michael Keane Art ...
GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign
18 Dec 1998 | by MAIRI CLARK
we needed an agency that had a strong grasp of consumer products and was capable of a strategy ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik Save business and pounds 30m Lloyds ... agency. Monsanto Its attempts to educate the UK consumer about the benefits ...
Dentsu to acquire holding in Burnett
11 Dec 1998 | by KAREN YATES
The world s biggest advertising agency, Dentsu of Japan, is in talks with Leo Burnett about...The world s biggest advertising agency, Dentsu of Japan, is in talks with Leo Burnett about ... relationship while maintaining the independence of each agency. It added that its joint venture with Young ... ). Burnett is one of America s top three agency networks, and the last one of any size to retain a media ...
DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
appointment of the through-the-line agency, Brann London....its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ... its fellow London agencies, Evans Hunt Scott, Hamilton Wright and Partners Andrews Aldridge ...
BORDER LINES: WASHINGTON DC - Tobacco deal account
11 Dec 1998 | by MAGGIE BROWN
and the US government is seeking at least one PR agency. It will advise the foundation on a five...The health foundation created by last month s historic deal between four tobacco companies and the US government is seeking at least one PR agency. It will advise the foundation on a five-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
