to remove filtersPru picks WWAV for pooled pounds 23m direct mail task
19 Dec 1998 | by IAN DARBY
from two other agencies: Evans Hunt Scott and Brann. Since the arrival of Sir Peter Davis ...
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Eagle Star axes staff after Zurich merger
19 Dec 1998 | by STEVE BELL
result in advertising agency Ogilvy s 50 marketing staff, a number have already taken voluntary ...
NatWest offers banking via PC
19 Dec 1998 | by STEVE BELL
material created by incumbent agency TBWA GGT Simons Palmer. Customers will be able to carry out a ...
MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services. Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several ...
CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation
18 Dec 1998 | by KEN GOFTON
in civil-service thinking. In this week s DMA/Royal Mail awards, Judith Donovan s Bradford agency, JDA ... of the direct marketing agency, Tullo Marshall Warren. Many electrical companies want to supply gas and ... your electricity and you could save over #210 a year. Developed by the direct marketing agency ...
Bank of America appoints Bozell to $100m account
18 Dec 1998
following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch ... was privileged to review a most impressive agency presentation, from strategy to creative, and we see a strong ... McClain is the perfect agency to do that." Media buying, which is also up for grabs, has yet ...
Bank of America appoints Bozell to $100m account
18 Dec 1998
following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch ... was privileged to review a most impressive agency presentation, from strategy to creative, and we see a strong ... McClain is the perfect agency to do that." Media buying, which is also up for grabs, has yet ...
EDITOR’S COMMENT
18 Dec 1998 | by STEFANO HATFIELD
independent agencies believed the time was right to sell, partly because slowdown loomed and partly due ... on top, then it s entirely unsurprising that two relatively small ad agencies can abandon a deal ... because individual agency groupings need to protect themselves from, and take advantage of ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency...American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik Save business and pounds 30m Lloyds ... agency. Monsanto Its attempts to educate the UK consumer about the benefits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
