to remove filtersEuro RSCG lands German launch of Kholer
06 Nov 1998
courses. Euro RSCG Werbeagentur in Dusseldorf will work with its sister PR agency, ABC ...
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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports
04 Dec 1998 | by ROBERT GRAY
Chataway, a founder of Interscience, predicts turbulent times ahead for both agencies and drugs companies ... from other PR sectors in a bid to attract consumers disposable income. But, he warns, agencies ... , previously, agencies only recourse has been to doctors and administrators. In the future we will talk ...
Euro RSCG lands German launch of Kholer
06 Nov 1998
courses. Euro RSCG Werbeagentur in Dusseldorf will work with its sister PR agency, ABC ...
INTERNATIONAL: Frohmann aims for global unity for HMR
06 Nov 1998 | by SIMON ELLERY
to develop a single corporate culture worldwide. He added that he would look at hiring an agency ... agency Topcom and Burson-Marsteller s German operation. HMR s top selling drugs are Cardizem ...
Shandwick Healthcare wins Oticon global brief
30 Oct 1998 | by SIMON ELLERY
Danish hearing instrument manufacturer Oticon has appointed Shandwick Healthcare for a global PR brief. The agency has been hired on a retained and project basis to boost the company ... and throat professionals. The agency is drawing up a global PR programme which will enable Oticon ...
Optica focuses on health and fashion in review
16 Oct 1998 | by SIMON ELLERY
consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies...The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it. Optica is looking to run a campaign through local media and trade ...
BORDER LINES: FRANKFURT - Celanese hunts for agency
25 Sep 1998 | by MAGGIE BROWN
Celanese, a subsidiary of German chemicals giant Hoechst, is seeking a PR agency to handle...Celanese, a subsidiary of German chemicals giant Hoechst, is seeking a PR agency to handle corporate and business-to-business PR as it prepares for flotation. The company does not currently employ an agency. The brief will initially focus on PR in Germany. Celanese is the second largest company within ...
Burnand to bioindustry body public affairs role
18 Sep 1998 | by SOPHIE BARKER
The Bioindustry Association, the trade body for small and medium-sized biological sciences companies, has appointed its first public affairs director, Aisling Burnand. Before joining the association, Burnand was business group director at the Rowland Company, working on the agency s corporate ...
Pfizer hands PR for migraine drug launch to EMC
21 Aug 1998 | by SOPHIE BARKER
and will work in conjunction with its New York affiliate agency, healthcare specialist M Booth and Associates. The agency will conduct a media relations campaign from this month into the year 2000 ... . A spokeswoman for the agency said: We will be designing and executing the pre-launch PR campaign ...
Boots puts its public affairs up for tender
21 Aug 1998 | by SOPHIE BARKER
agencies to pitch for the account, including Westminster Strategy, Bell Pottinger Public Affairs, Shandwick and GJW. The agency brief encompasses all aspects of UK government relations, from ... . Wakeling said: It s the right time to review our needs and those agencies that may be able to meet them ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
