to remove filtersSTOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...
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MEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
. The Campaign After briefing the agency, a list of magazines was drawn up comprising Country Homes ... as it was in 1998. Client: Sainsbury s Homebase Campaign: Christmas Choice Agency: AMV BBDO/New PHD ...
CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - GO
18 Dec 1998 | by KAREN YATES
director and was previously a partner at the advertising agency, HHCL s a service that s simple ...
Liberty
17 Dec 1998 | by DANNY ROGERS
Retail group Liberty has brought in the Advertising Agency Register to help it find a new ad...Retail group Liberty has brought in the Advertising Agency Register to help it find a new ad agency, following a split with Bean Andrews Norways Cramphorn. The decision is part of a full strategic review by Liberty, which is planning to relaunch Liberty branded goods and reposition its flagship ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency...American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...
EDITORIAL: Nothing to shout about
17 Dec 1998 | by DANNY ROGERS
irritating of the year. It has now been given the thumbs down by Sainsbury s staff and consumers. The agency...So Sainsbury s TV ad with John Cleese yelling at the retailer s staff has been voted the most irritating of the year. It has now been given the thumbs down by Sainsbury s staff and consumers. The agency responsible is Abbott Mead Vickers, which has done some fine work for Sainsbury s in the past ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik Save business and pounds 30m Lloyds ... agency. Monsanto Its attempts to educate the UK consumer about the benefits ...
Schlotzsky's invites three agencies to pitch for account
11 Dec 1998
- US deli chain, Schlotzky's, has invited three agencies to pitch for its first national television...- US deli chain, Schlotzky's, has invited three agencies to pitch for its first national television advertising campaign. The three agencies invited to pitch are McKinney Suissa Miller, Los Angeles; and Williams 20 million, with 14 million being spent on national TV advertising and a further ...
Schlotzsky's invites three agencies to pitch for account
11 Dec 1998
- US deli chain, Schlotzky's, has invited three agencies to pitch for its first national television...- US deli chain, Schlotzky's, has invited three agencies to pitch for its first national television advertising campaign. The three agencies invited to pitch are McKinney Suissa Miller, Los Angeles; and Williams 20 million, with 14 million being spent on national TV advertising and a further ...
HOTLINE
11 Dec 1998 | by ANNA GRIFFITHS
McDonald s campaign. At Cannes this year the DDB network won a record 34 lions and its Brazilian agency, DM9 DDB, was named agency of the year. IPC Magazines has handed Duckworth Finn Grubb Waters ... against Fallon McElligott. Both agencies have been asked to repitch campaign ideas for Loaded ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
