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MEDIA: London Electricity TV debut

devised by its advertising agency, First City, and production agency, the Production Factory. A series ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation

in civil-service thinking. In this week s DMA/Royal Mail awards, Judith Donovan s Bradford agency, JDA ... of the direct marketing agency, Tullo Marshall Warren. Many electrical companies want to supply gas and ... your electricity and you could save over #210 a year. Developed by the direct marketing agency ...

STOP PRESS

of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency...American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...

CAREERS: Competition - Name that company!

this year, the company began running a campaign through the agency Rapier, promoting loyalty to its two ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

. It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik Save business and pounds 30m Lloyds ... agency. Monsanto Its attempts to educate the UK consumer about the benefits ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

by agencies and clients to try to boost Christmas sales. Coca-Cola has built its Christmas marketing ...

Saatchi wins $30m global DuPont Lycra business

- Saatchi 30m global DuPont Lycra business from Young 50 million DuPont global corporate advertising account against BBDO, Y&R, J Walter Thompson and Ogilvy & Mather. It handles the business in North America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe ...

Saatchi wins $30m global DuPont Lycra business

- Saatchi 30m global DuPont Lycra business from Young 50 million DuPont global corporate advertising account against BBDO, Y&R, J Walter Thompson and Ogilvy & Mather. It handles the business in North America. As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe ...

Time New Media taps Think for global brand family

- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands. The appointment follows a competitive pitch, which is understood to have involved a number of agencies, but neither billings nor competing agencies were disclosed. Think ...

Time New Media taps Think for global brand family

- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands. The appointment follows a competitive pitch, which is understood to have involved a number of agencies, but neither billings nor competing agencies were disclosed. Think ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.