19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
devised by its advertising agency,
First City, and production agency, the Production Factory. A series ...
18 Dec 1998
| by KEN GOFTON
in civil-service thinking. In this week s DMA/Royal Mail awards,
Judith Donovan s Bradford agency, JDA ...
of the direct marketing
agency, Tullo Marshall Warren. Many electrical companies want to supply
gas and ...
your
electricity and you could save over #210 a year. Developed by the
direct marketing agency ...
17 Dec 1998
| by DANNY ROGERS
of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency...American Express has handed a direct marketing and national
newspaper campaign for the launch of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency ...
of agencies to J Walter Thompson,
McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...
17 Dec 1998
this year, the company began running a campaign through the
agency Rapier, promoting loyalty to its two ...
17 Dec 1998
| by JANE BAINBRIDGE
. It was appointed worldwide
agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying
account and won ...
The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik
Save business and pounds 30m Lloyds ...
agency.
Monsanto
Its attempts to educate the UK consumer about the benefits ...
17 Dec 1998
| by CONOR DIGNAM
by agencies and
clients to try to boost Christmas sales.
Coca-Cola has built its Christmas marketing ...
09 Dec 1998
- Saatchi 30m global DuPont Lycra business from Young 50 million DuPont global corporate advertising account against BBDO, Y&R, J Walter Thompson and Ogilvy & Mather. It handles the business in North America.
As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe ...
09 Dec 1998
- Saatchi 30m global DuPont Lycra business from Young 50 million DuPont global corporate advertising account against BBDO, Y&R, J Walter Thompson and Ogilvy & Mather. It handles the business in North America.
As one of DuPont's roster agencies, it handles a number of other brands in the US, Europe ...
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands.
The appointment follows a competitive pitch, which is understood to have involved a number of agencies, but neither billings nor competing agencies were disclosed.
Think ...
07 Dec 1998
- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop...- Time Inc New Media has appointed Think New Ideas as its interactive agency of record to develop its digital brands.
The appointment follows a competitive pitch, which is understood to have involved a number of agencies, but neither billings nor competing agencies were disclosed.
Think ...