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Travel agent links with chocolate in DM venture

20 Dec 1999

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

Travel agent links with chocolate in DM venture

20 Dec 1999

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

in the offices of every agency lies evidence of the less glorious moments of advertising’s history

20 Dec 1999 | by CAROLINE MARSHALL

. (Exactly how much dirt must he have had on the agency, one wonders?) The story of an ageing rocker with a ... are always good for a smutty innuendo or two. Unfortunately, that ineptly named agency,the Creative ... -Euro dubbed import can be as bad as this, made as it was by a local agency which thinks it s good ...

Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

20 Dec 1999 | by CAROLINE MARSHALL

awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts...awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts ... the latest Teacher Training Agency advertisement, flight , because it captures the wonder of learning ...

CIA looses Shute

20 Dec 1999 | by MediaWeek

looking for a new business or media owner role”. New business for CIA will be divided up among the agency’s ... exercise instigated by Wheldon. The agency is understood to be on the verge of reporting poor financial ...

Campaign Hall of Fame. (Part 2 of 2)

20 Dec 1999 | by CAROLINE MARSHALL

1. CADBURY S SMASH MARTIANS BMP. Year: 1974 Title: Martians Client: Cadbury s Agency ... of the family - including the cat and the dog - were brought into the plots, fan mail poured into the agency ... Agency: Collett Dickenson Pearce Art director: Alan Waldie Writer: Mike Cozens Director: Hugh ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

20 Dec 1999 | by STEFANO HATFIELD

of creative people in agencies, preferred ironic humour. Ogilvy detested what he described as frippery ... in agencies was starting to come through and a combination of big budgets with guaranteed mass audiences ... , and it is difficult to think of a better Hall of Fame jury chairman than the creative director of the agency ...

Campaign Hall of Fame: Chairman’s comment

20 Dec 1999 | by JOHN WEBSTER, Chairman Of The Jury

an Alka-Seltzer ad without comparing it to this classic. Famously, the US agency, Chiat ... to that of multinational favourites such as Nike, Sony and Coke. Its agency, Hakuhodo, came up with a themed series ...

HOTLINE

17 Dec 1999 | by LISA CAMPBELL

CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account...CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account ... is understood to have shortlisted three agencies to pitch for a project to launch a chain of mega stores ... agencies for a January pitch for its general election campaign, after scrapping plans to rely ...

CLOSE-UP: LIVE ISSUE/AGENCY CULTURE - Difficult, unreasonable - and just what we need. Hiring a

17 Dec 1999 | by MARGARET PATRICK

of an agency s culture and whether it is right to bring in a radical outsider as a catalyst of change ... -level creative catalyst and believes that bringing an unexpected element into the agency mix can be effective ... the outside what s going on. Publicis was my first big creative directorship and I really shook the agency ...

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