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Book review: Advertising
01 Nov 1999 | by Roderick White
coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a ... the right media, marketing mix and advertising strategy Contents: 1. Introduction 2. The agency world 3. Managing the client-agency relationship 4. How advertising works 5. Planning advertisements - strategy 6 ...
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Campaign Jobs
- Senior Digital Designer - top communications agency - £40/55k Digital Gurus £40000 - £55000 per annum, London
- Global Head of Acquisition - FS (Client Side) - London PFJ £60000 - £70000 per annum + Benefits, City of London
- SEO MANAGER - FASHION RETAILER - CLIENT SIDE (LONDON) PFJ £35000.00 - £45000.00 per annum + benefits, City of London
- Lead UX Architect - £55k - £65k - London Digital Gurus £55000 - £65000 per annum, London
- Mid to Senior Digital PM for AMAZING agency in London £40-45k Digital Gurus £40000 - £45000 per annum, London
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
