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Travel agent links with chocolate in DM venture

20 Dec 1999

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

Travel agent links with chocolate in DM venture

20 Dec 1999

- Lunn Poly and Kit Kat have joined forces in a direct mail campaign aimed at encouraging traffic to the high street travel agent.

PR TECHNIQUE: PITCHING TO PR AGENCIES - 10 Tips for courting a PR agency. It used to be that PR

20 Dec 1999 | by AIMEE GROVE

. Now it takes much more than waving a fistful of dollars to gain the attention of agencies. PRWeek...is scarce. Now it takes much more than waving a fistful of dollars to gain the attention of agencies ... that foot in the door and land the agency they want. 1. Get an early start You ll need some time to do the research and touch base with the correct agencies once you have identified them ...

1999 THE YEAR IN REVIEW: Myriad mergers. Corporate restructurings Million-dollar accounts. The ongoing battle with advertising. It was a busy year for the industry. PRWeek looks back.

20 Dec 1999 | by KELLEY CROWLEY

AGENCY ACQUISITIONS...AGENCY ACQUISITIONS There has never been a year like 1999 for mergers and acquisitions ... Baker/Winokur/Ryder and two London agencies, Magellan Medical Communications and Sector Public Relations. Hill s lead PR agency Shandwick, which bulked up its DC presence with the reported ...

in the offices of every agency lies evidence of the less glorious moments of advertising’s history

20 Dec 1999 | by CAROLINE MARSHALL

. (Exactly how much dirt must he have had on the agency, one wonders?) The story of an ageing rocker with a ... are always good for a smutty innuendo or two. Unfortunately, that ineptly named agency,the Creative ... -Euro dubbed import can be as bad as this, made as it was by a local agency which thinks it s good ...

BET considers firm hire for image blitz

20 Dec 1999 | by CAROLYN MYLES

PR agency of record....be looking for a PR agency of record. BET - which boasts interests in cable television, publishing ... that if BET decides to hire a firm, the company will not limit its search to minority-owned agencies. Still ...

OpenTV chooses MS&L, gets rid of Miller-Shandwick

20 Dec 1999 | by AIMEE GROVE

MOUNTAIN VIEW, CA: OpenTV has dumped stateside agency of record Miller-Shandwick and handed its...MOUNTAIN VIEW, CA: OpenTV has dumped stateside agency of record Miller-Shandwick and handed its dollars 500,000 US account to Manning, Selvage s announcement by OpenTV, which manufactures software that enables digital interactive TV, concluded an agency review involving pitches by hi-tech heavy ...

NEWS BRIEFS

20 Dec 1999 | by MIKE DAVIS and STEVE LILIENTHAL

to arriving at the agency, Dome had served as managing director of PR for the Impact Communications Group, a...to arriving at the agency, Dome had served as managing director of PR for the Impact Communications Group, a ... of VP of public relations. In her new role, Gaswirth will be responsible for overseeing the agency ... for IT contractors, has selected Stanton Crenshaw Communications as its agency of record. Developed by the Netplex ...

INTERNATIONAL NEWS: Kupper makes bold move into Europe

20 Dec 1999 | by JOHN FRANK

LONDON: Kupper Parker Communications, the largest independent PR agency in St. Louis, made a bold...LONDON: Kupper Parker Communications, the largest independent PR agency in St. Louis, made a bold move toward international expansion last week, paying roughly dollars 1 million to acquire a 30 ... of the two agencies is formalized. Kupper s 30% stake in CIB, which has offices in London, Milan ...

Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

20 Dec 1999 | by CAROLINE MARSHALL

awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts...awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts ... the latest Teacher Training Agency advertisement, flight , because it captures the wonder of learning ...

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