20 Dec 1999
| by CAROLINE MARSHALL
1. CADBURY S SMASH MARTIANS BMP.
Year: 1974
Title: Martians Client: Cadbury s
Agency ...
of the family - including the cat and the dog - were brought
into the plots, fan mail poured into the agency ...
Agency: Collett Dickenson Pearce
Art director: Alan Waldie
Writer: Mike Cozens
Director: Hugh ...
20 Dec 1999
| by STEFANO HATFIELD
of creative people in agencies,
preferred ironic humour. Ogilvy detested what he described as frippery ...
in agencies was starting to come through and a
combination of big budgets with guaranteed mass audiences ...
,
and it is difficult to think of a better Hall of Fame jury chairman than
the creative director of the agency ...
17 Dec 1999
| by JOHN TYLEE
,
adding: The company is honourable and likes long-term relationships. It
would not allow the agency ...
of this year, the agency succeeded in winning considerable
media coverage for Whiskas by producing what ...
17 Dec 1999
| by GERRY MOIRA, executive creative directo
reflects neither the new store
nor the standards of its excellent agency. You ll be familiar ...
: The perfect gift equals the perfect reaction
Agency: J. Walter Thompson
Writer: Meg Rosoff
Art director ...
: Build identification with the dark power of the Tia Maria brand
Agency: Rainey Kelly Campbell Roalfe ...
16 Dec 1999
| by GAIL KEMP
the market average. Top-performing agencies and media buyers Overall, 1999 will not go down as a ...
-performing agency, with an even better performance than last year - despite losing its Sainsbury s TV work. Its ...
respectively. Out this year are McCann-Erickson and Ogilvy Mather, to be replaced by WCRS and two agencies ...
16 Dec 1999
| by GAIL KEMP
of agencies. The 1995 Always campaign, created by Creative Artists Agency, was a turning point. The UK ...
. This is another story of long-term commitment from an advertiser to one agency, Publicis, and to consistent brand ...
relaunch prompted the agency and client into a campaign that urged Better make sure it s Nescafe ...
16 Dec 1999
| by ALEXANDRA JARDINE
arrangements for the UK will be handled by Initiative, Calvin
Klein s media agency for its fragrances ...
13 Dec 1999
| by MARK TUNGATE
agencies on a project-by-project basis. The
centralisation will embrace all of NatMags titles as well...by several agencies on a project-by-project basis. The
centralisation will embrace all of NatMags titles ...
, German and US business to BMP
OMD. The media buying agency already handles Coty s UK account ...
service for homeowners and contractors.
Starcom IP, the agency s digital unit, will handle the account ...
10 Dec 1999
| by JULIETTE GARSIDE
McDonald s PR agencies put the rest of its advisers to shame at the
company s recent Ronald...McDonald s PR agencies put the rest of its advisers to shame at the
company s recent Ronald ...
first, while its consumer agency Countrywide
Porter Novelli came second.
In fact it seems Luther Pendragon were pretty determined to win. The
agency entered not one but two teams. The winning ...
10 Dec 1999
| by DAVID MCCORMACK
-up - in the past quarter, several of the
UK s largest beer brands have undergone agency changes....-up - in the past quarter, several of the
UK s largest beer brands have undergone agency changes.
Bass ...
with
Paragon Golin/Harris.
Guinness has appointed Lexis PR as its retained agency, having
previously ...
their PR needs.
Bill Jones, managing director of Guinness s new agency, Lexis PR says:
I think a ...
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