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Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts...awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts ... the latest Teacher Training Agency advertisement, flight , because it captures the wonder of learning ...

Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP. Year: 1974 Title: Martians Client: Cadbury s Agency ... of the family - including the cat and the dog - were brought into the plots, fan mail poured into the agency ... Agency: Collett Dickenson Pearce Art director: Alan Waldie Writer: Mike Cozens Director: Hugh ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

of creative people in agencies, preferred ironic humour. Ogilvy detested what he described as frippery ... in agencies was starting to come through and a combination of big budgets with guaranteed mass audiences ... , and it is difficult to think of a better Hall of Fame jury chairman than the creative director of the agency ...

HOTLINE

CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account...CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account ... is understood to have shortlisted three agencies to pitch for a project to launch a chain of mega stores ... agencies for a January pitch for its general election campaign, after scrapping plans to rely ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

agency, Publicis, of the global Nescafe business, appoints McCann, but keeps its dire open up ... Direction in the UK ... Melody FM is reborn as Magic FM ... BMP DDB and Claydon Heeley launch a DM shop ... was talking to other shops. It is the second time that client and agency have split under acrimonious ...

BMP wins Treasury task as Govt targets pensioner poverty

status as the lead agency at the DSS, the agency has continued to work closely with the department ...

CLOSE-UP PERSPECTIVE: The next hundred years could be as surprising as 1999

; the total communications approach will require further changes in the way agencies structure themselves ... tradition remains unchanged. Ruthless agency bosses who have spent the whole year conspiring to do ...

Briefs

(BHWG). Joshua and OgilvyOne were already roster agencies; BHWG is new to the roster. OgilvyOne has ... Italianni s. The franchise already operates in 18 countries. CMB, the direct marketing agency ... of eight agencies to win two category awards. Rapier picked up first place in the categories of DRTV ...

CAREERS - Company CV - COI

communications agency for the procurement of publicity and marketing services. It was established ... in April 1991. Its clients are government departments and agencies and other government-funded bodies ... staff. The COI acts on behalf of clients and, as such, does not retain the advertising agencies ...

Adwatch winners of 1999

the market average. Top-performing agencies and media buyers Overall, 1999 will not go down as a ... -performing agency, with an even better performance than last year - despite losing its Sainsbury s TV work. Its ... respectively. Out this year are McCann-Erickson and Ogilvy Mather, to be replaced by WCRS and two agencies ...

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