29 Jan 1999
| by KEN GOFTON
of the DM and sales
promotion agency, Stretch the Horizon. There is more flexibility in
many ...
agencies to go
round.
While the Campaign DM league table (30 October, 1998) listed just 40 ...
.
That makes it a busy time for direct marketing agencies, most of which
are beavering away on behalf ...
29 Jan 1999
| by KEN GOFTON
After a barren spell with no launches of note, new direct marketing
agencies are coming along...After a barren spell with no launches of note, new direct marketing
agencies are coming along ...
of above-the-line agencies.
That s a real indicator of changing attitudes.
None of the other ...
: BMP DDB, one of the most respected and award-bedecked of UK ad
agencies, selected yet again ...
29 Jan 1999
| by RICHARD COOK
It used to be simple. Offering a direct marketing capability within
media agencies was simply a...It used to be simple. Offering a direct marketing capability within
media agencies was simply a ...
are constantly being rewritten.
Two weeks ago, Zenith Media unveiled plans for a separate media agency ...
joint venture with the direct
marketing agency, DP the whole area of data planning and data broking ...
29 Jan 1999
| by SIMON ELLERY
Barclays Bank s high street arm is to cut its use of external
agencies from 12 to around five...Barclays Bank s high street arm is to cut its use of external
agencies from 12 to around five ...
PR agencies.
Their numbers are to be cut after the review found excessive
duplication. Charles Barker BSMG, Harrison Cowley, Sector PR, GCI Group,
and Barkers PR are among the agencies ...
29 Jan 1999
| by ANTHONY CLARK
The Welsh Development Agency has appointed Owain Betts as media
relations executive for its Mid...The Welsh Development Agency has appointed Owain Betts as media
relations executive for its Mid and North Wales divisions. He joined the
newly-created agency this month from the Shropshire Star where he ...
-Wales correspondent for the Western Mail. Betts s new
role will be to promote the agency s schemes and initiatives ...
29 Jan 1999
| by MAGGIE BROWN
following a five-way pitch. The agency
will help attract firms to a range of new specialist business parks...last week following a five-way pitch. The agency
will help attract firms to a range of new specialist ...
29 Jan 1999
| by JOHN TYLEE
.
Under the streamlining, Osprey Park, the group s agency arm, and Park
Direct and CSP, its direct ...
s or Mother but we are going
to be more pro-active.
The merger creates a new integrated agency ...
29 Jan 1999
| by ROBERT GRAY
agencies. Brunswick last year handled Bilton s unsuccessful
fight against takeover by Slough Estates ...
the world.
Already this year, he adds, the agency is representing French company
IMetal in its bid ...
listing.
What this means for financial PR agencies is that the nature of their
business ...
29 Jan 1999
| by FRANCESA NEWLAND
s loss of lead status on Ford of Europe, it
highlights a current agency issue: are international account directors
getting so powerful that they are wrenching authority away from national
agency ...
comments: He (Bury) can t be blamed for Ford. It was
nothing to do with him. The Ford agency structure ...
29 Jan 1999
| by FRANCESCA NEWLAND
, as the agency s chief executive and
managing director, Mark Lund, moves away from the day-to-day running..., as the agency s chief executive and
managing director, Mark Lund, moves away from the day-to-day running of
the agency.
Tom Knox, deputy managing director, and Richard Warren, head of
planning, are taking up ...
in the move, said: It will give me more time to be the external face of
the agency. I m also going ...
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