14 Dec 2000
One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business.
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14 Dec 2000
media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David...Keywords Direct, the direct mail solutions business, has appointed Philip Brooks as managing director. Brooks will develop the firm's business strategy as it moves to accommodate the impact of new media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David ...
14 Dec 2000
| by MARK KLEINMAN
activity and appointed Lowe Direct to handle its direct marketing earlier this year. The agency ...
08 Dec 2000
| by IAN DARBY
to develop customer loyalty and business-to-business projects.
One2One will appoint an agency for its UK ...
for comment. However, Campaign has spoken to three agencies which have all been approached to pitch ...
the account is being reviewed. The agency has developed a series of campaigns for One2One this year, which ...
07 Dec 2000
| by MARK KLEINMAN
needed an agency with a thorough understanding of our unusual audience, said Janita Hanif, NAAFI ...
01 Dec 2000
| by Camilla Palmer
The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms...-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.
Deutsch, which is the last of the big US independent agencies, will remain as a standalone agency within Interpublic, alongside McCann-Erickson Worldwide and Lowe Lintas Worldwide. The deal ...
30 Nov 2000
| by KEN GOFTON
they chose to submit include a lot of
activities not normally encountered in a DM or SP agency ...
the 'pedigree'
DM agencies, repositioning takes two main forms: expertise in customer
relationship ...
with
DM agency Barraclough Hall Woolston Gray.
The two agencies, Clarke Hooper and Barraclough Hall ...
30 Nov 2000
| by MARK KLEINMAN
Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid...Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid ...
marque has shortlisted a number of agencies to pitch for the business, and is expected to reach a ...
customers, and wants an agency to explore customer relationship management opportunities through its data ...
24 Nov 2000
BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched...BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched against agencies including ehsrealtime and WWAV Rapp Collins, replaces Smith Bundy Carlson as the conservation charity s agency.
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23 Nov 2000
Recover, the personal injury claim company, has hired DM agency MBO to co-ordinate its call...Recover, the personal injury claim company, has hired DM agency MBO to co-ordinate its call-handling, fulfilment and database development. The firm expects to receive about 500 enquiries each day, and will offer legal advice, counselling and replacement cars.
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