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REVIEW: Marketing and advertising news in the week's press

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company...Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian. ...

LFH wins brief to boost Novartis Pharmaceuticals

closely with its sister agency Lowe Azure on creative and branding aspects. It also runs the UK PR ...

DDB Worldwide wins $100m Hasbro business

LONDON (Brand Republic) – Toy giant Hasbro has consolidated its estimated 80m- 100m creative advertising account into DDB Worldwide after a US review which saw pitches from Grey Worldwide, Rotter Kantor and Griffin Bacal. Griffin and DDB are both Omnicom-owned. The company’s media agency, Optimum Media ...

Moyse agency Kinetic PR set to specialise in DTC

as the UK's first dedicated direct-to-consumer (DTC) pharmaceutical consultancy. The agency will advise ... said. 'I wanted to set up a strategic agency so I could be advising clients. I was really missing ...

PERSPECTIVE: Envoy's acquisition of Leagas Delaney is intelligent and timely

for pounds 59 million (a 'modest' PE of 50, according to my financial spies!), is one of the few agencies...for pounds 59 million (a 'modest' PE of 50, according to my financial spies!), is one of the few agencies ... - that hard work and excellent creative work are the only things that dignify this business - that the agency ... of the most revered of UK agencies. A few years ago it would have been easy to dismiss the agency's policy ...

Mother triumphs in four-way contest for Fuji's pounds 6m account

Fuji has appointed Mother to its estimated pounds 6 million creative account following a four-way pitch. The agency beat Partners BDDH, Walsh Trott Chick Smith and the incumbent Impiric to the business. The appointment will aim initially to increase awareness of the Fuji brand in the UK ...

STOP PRESS: Alliance UniChem gets Gradwell as IR head

working on the Alliance UniChem account. Gradwell is to be replaced by Liz Morley, who joined the agency...Pharmaceuticals wholesaler and retailer, Alliance UniChem, has hired Gerald Gradwell as head of IR. Gradwell joins from corporate and financial consultancy Gavin Anderson and Company, where he was a director working on the Alliance UniChem account. Gradwell is to be replaced by Liz Morley, who joined the agency ...

THE MEDIA BARONS: Daryl Simm - Omnicom Media's president faces a massive challenge rolling out the international brand

in the London office of an agency which has eschewed the OMD network altogether. And demanded one of its own ... agencies, TBWA, DDB and BBDO. But Simm - ever positive - smiles through it all. He's fresh off a plane ... to the agencies, engage them, get them motivated to be part of a new kind of business and it's fine. You do ...

THE MEDIA BARONS: Daryl Simm - Omnicom Media's president faces a massive challenge rolling out the international brand

in the London office of an agency which has eschewed the OMD network altogether. And demanded one of its own ... agencies, TBWA, DDB and BBDO. But Simm - ever positive - smiles through it all. He's fresh off a plane ... to the agencies, engage them, get them motivated to be part of a new kind of business and it's fine. You do ...

Tilger takes the media relations helm at Aventis

, head of corporate communications. Aventis does not retain any agencies for its corporate ...

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