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ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas Holidays, the Maidstone based independent tour operator specialising in private villa holidays. The agency will handle the creative, media planning, buying and reporting a six week campaign starting ...
The new ads, which break on January 1, promote Daewoo's Matiz and Tacuma cars. The company says the campaign, created by long-standing agency Duckworth Finn Grubb Waters, represents a new style ... . The company has used Duckworth Finn since it launched in the UK in 1995. In 1999, the agency was appointed ...
has appointed Abbott Mead Vickers BBDO as its new agency....The other two agencies on the shortlist were Rainey Kelly Campbell Roalfe/Y&R and TBWA ... it ousted D'Arcy from lead status on the account. The two agencies had split the business after Lloyds' 15 ... . Saatchis' hold on the account was weakened by the departure of Tamara Ingram, the agency's chairman ...
for Nicorette is handled by Proximity London's sister agency, Abbott Mead Vickers BBDO. Proximity London has ...
Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000...
The National Maritime Museum is looking for an ad agency to promote the attraction to potential visitors. It has issued an OJEC tendering notice for a three-year contract worth an undisclosed amount. ...
of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman ... services agency Amethyst to handle data and creative direct marketing work for Mazda. Amethyst will be retained on the data side to manage Mazda's UK CRM database, Adapt. The four agencies are being ...
The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...
Helen Green has joined Market Location, business database specialists, as agency account manager. She will be responsible for the agency and broker team, which was set up to handle the increased demand from direct marketing agencies for business data, telemarketing and database marketing ...
Pentland Group brand Speedo has decided to keep its creative account in-house following recent discussions with agencies. ...
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