20 Dec 2001
| by MARK KLEINMAN
for Nicorette is handled by Proximity London's sister
agency, Abbott Mead Vickers BBDO. Proximity London has ...
20 Dec 2001
Challenge TV, the cable, satellite and digital TV channel, is
launching a promotional direct marketing campaign to promote its
gameshow programmes, Defectors, Stake Out, TV Scrabble and Under
Pressure. The activity, created by 23red, focuses on a mailing which
allows viewers to enter a 5000...
20 Dec 2001
| by MARK KLEINMAN
of the company's tradition of handling DM
in-house.
Mazda has invited Harrison Troughton Wunderman ...
services agency Amethyst to handle data and
creative direct marketing work for Mazda.
Amethyst will be retained on the data side to manage Mazda's UK CRM
database, Adapt.
The four agencies are being ...
20 Dec 2001
The Direct Marketing Association (DMA) is launching the latest
phase of its campaign to improve consumer perceptions of the DM
industry. Called 'It's Your Choice', the push includes a
campaign-specific web site as well as leaflet and poster material. The
DMA is seeking support from members to promote ...
20 Dec 2001
| by AMBER KEY
DM Total
door
COI 2.30 0 ...
19 Dec 2001
| by Mark Kleinman,
of the company's tradition of handling DM in-house....importer MCL.
MCL used in-house marketing services agency Amethyst to handle data and creative ...
CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...
18 Dec 2001
| by Staff,
The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy ...
-quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...
14 Dec 2001
| by Staff,
LONDON - Chime Communications has taken a controlling stake in online advertising agency...the agency on his departure from Gluemedia, where he was also managing director, in June 2000.
Chime ...
the Interactive Bureau and hi-tech PR agencies Harvard and Insight. Chime also owns PR division Bell Pottinger Communications and the HHCL & Partners advertising agency.
If you have an opinion on this or any other ...
14 Dec 2001
The Football Association is seeing pitches from several direct
marketing agencies. They are competing for a brief to build
relationships with football fans ahead of next year's World Cup.
...
14 Dec 2001
management.
The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a
pitch which also ...
DM for the Guardian Weekly, will work
with CHJM on The Guardian, The Observer, Guardian Unlimited ...