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DIRECT: Nicorette in 'quit smoking' DM

for Nicorette is handled by Proximity London's sister agency, Abbott Mead Vickers BBDO. Proximity London has ...

DIRECT BRIEFS: Challenge TV launches DM campaign

Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000...

DIRECT: Mazda outsources £1m work for key launches

of the company's tradition of handling DM in-house. Mazda has invited Harrison Troughton Wunderman ... services agency Amethyst to handle data and creative direct marketing work for Mazda. Amethyst will be retained on the data side to manage Mazda's UK CRM database, Adapt. The four agencies are being ...

DIRECT BRIEFS: DMA launches latest phase of campaign

The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...

DIRECTWATCH: A monthly analysis of the direct marketing field

DM Total door COI 2.30 0 ...

Mazda outsources £1m work for key launches

of the company's tradition of handling DM in-house....importer MCL. MCL used in-house marketing services agency Amethyst to handle data and creative ... CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...

M&C Saatchi wins £10m AA account

The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy ... -quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...

Chime takes majority stake in online
agency BloodPartnership

LONDON - Chime Communications has taken a controlling stake in online advertising agency...the agency on his departure from Gluemedia, where he was also managing director, in June 2000. Chime ... the Interactive Bureau and hi-tech PR agencies Harvard and Insight. Chime also owns PR division Bell Pottinger Communications and the HHCL & Partners advertising agency. If you have an opinion on this or any other ...

HOTLINE: The FA is seeing pitches from direct marketing agencies

The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup. ...

Brann and CHJM win Guardian Newspaper direct brief from KLP

management. The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a pitch which also ... DM for the Guardian Weekly, will work with CHJM on The Guardian, The Observer, Guardian Unlimited ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.