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Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000...
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme,...
The National Maritime Museum is looking for an ad agency to promote the attraction to potential visitors. It has issued an OJEC tendering notice for a three-year contract worth an undisclosed amount.
1. Abbott Mead Vickers BBDO Undoubtedly, one of the best. Informal and childlike but addictively attractive, this comes top of the list. The theme of the Abbott Mead Vickers site is cartoons, it is cheeky and upfront in its approach but it works well. Busy, but not overcrowded; colourful,...
The Advertising Producers Association is to bring together production company and agency staff for the first time with the introduction of a new Masterclass training initiative next year. A series of 12 lectures and study groups make up the programme, put together in conjunction with the...
TOKYO: Boeing has confirmed Japanese PR agency PRAP is to replace eight-year incumbent Weber Shandwick Worldwide as its agency in Japan, following news last week the firm was in the running for the brief (PRWeek, 7 December). In the UK, Boeing hired Harrison Cowley as the first ever agency to...
Marks & Spencer Financial Services has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), for a cause-related marketing push that will be backed by a major direct marketing campaign. The NSPCC has worked with the main M&S business, which has featured...
In Agency 2001, we acknowledge the best agency of the year in every sector. It's a first for Marketing and a first for the industry. What we have attempted - and I think I can now safely say, pulled off - is to recognise excellence in its widest form. Marketing is about the breadth of the...
Agencies of the Year, and the runners-up, have been selected by Marketing's editorial team. We would like to thank the following people for their contribution to compiling the data and company information. Special mention goes to the AAR, which went to extraordinary lengths to help...
In Agency 2001, we at Marketing acknowledge the best agency of the year in every sector. It's a first for Marketing and a first for the industry, writes Craig Smith, editor of Marketing .
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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