The new ads, which break on January 1, promote Daewoo's Matiz and Tacuma cars. The company says the campaign, created by long-standing agency Duckworth Finn Grubb Waters, represents a new style ... . The company has used Duckworth Finn since it launched in the UK in 1995. In 1999, the agency was appointed ...
has appointed Abbott Mead Vickers BBDO as its new agency....The other two agencies on the shortlist were Rainey Kelly Campbell Roalfe/Y&R and TBWA ... it ousted D'Arcy from lead status on the account. The two agencies had split the business after Lloyds' 15 ... . Saatchis' hold on the account was weakened by the departure of Tamara Ingram, the agency's chairman ...
483m US media planning and broadcast account -- which had previously been held by nine agencies ...
at the Cordiant Communications-owned marketing agency 141 Communicator....Newman takes the role of president of the agency's New York office. He was previously executive vice-president of Bates Worldwide. As well as looking after British American Tobacco, Newman will oversee marketing for the cigarette brands Kool and Lucky Strike; and strategy for Allied Domecq brands ...
LONDON - WCRS fought off a challenge from three agencies to hang on to its Mecca Bingo advertising
produced by rival advertising agencies. On the day of its closure, the site claimed to have 200,000 registered users, with more than 100 active advertising agency clients and more than 40,000 advertising ... was available to access round the clock online. The site initially charged agencies 170 for hosting ...
." There has been a trend for talent agencies to hook up with corporate public relations and marketing firms of late. Last year, Creative Artists Agency bought a stake in New York corporate PR firm Shepardson Stern ... Management and the William Morris Agency have both pursued corporate link-ups recently. If you have ...
and BrandGuard, both former subsidiaries of Frankel, a Chicago-based brand-marketing agency acquired by Publicis ... of Publicis Groupe. "When Publicis acquired Frankel in 2000, we saw the agency's unique offerings as a ...
Rainey Kelly won the business after a three-way pitch against McCann-Erickson and Leo Burnett, following a decision taken in the summer to create a united worldwide communications strategy for the toy giant. Lego parted company with Bartle Bogle Hegarty -- the agency behind its award-winning "box ...
LONDON - Chime Communications has taken a controlling stake in online advertising agency...the agency on his departure from Gluemedia, where he was also managing director, in June 2000. Chime ... the Interactive Bureau and hi-tech PR agencies Harvard and Insight. Chime also owns PR division Bell Pottinger Communications and the HHCL & Partners advertising agency. If you have an opinion on this or any other ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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