ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas Holidays, the Maidstone based independent tour operator specialising in private villa holidays. The agency will handle the creative, media planning, buying and reporting a six week campaign starting ...
Riding the media roller coaster - Agencies...2001 is unlikely to go down as a vintage year for the agencies. With major new ... agency CIA. But despite the recessional gloom that looks set to stick to marketing services well into 2002, many of the agencies have had remarkably dynamic years. After the bad fortunes of the closing ...
Breckon Company emerged this week. The media agency, which was formed from a union of its three ... 's offices amid rumours that the agency will be absorbed into the group, which is headed by Glen Burton ... is expected to run JBBC's clients out of MBS. On launch, the agency's brief was to target UK ...
-Barnes. Neligan, who was also a board director of CIA UK Holdings and head of trading in the UK, joined the agency ... and proud to be leading this new agency, as it's going to make a difference in the market. "The agency ... of great change for the agency and a fresh start for all of us. Tim has served CIA well and we wish him all ...
The major event in the online agency sector was Grey Worldwide's merger of its sister online agencies Beyond Interactive and MediaCom. Independent agencies continued to perform strongly, with Profero winning the beeb ... online media account. The traditional agencies' digital divisions also began to lead the field, notably ...
All Response Media has cleaned up with £1m of new business, winning the media planning and buying task for vacuum cleaner brand Oreck. Owned by Integrity (Europe), Oreck produces a range of cleaning products and has employed the direct response agency to generate sales of its vacuum cleaners. A ...
of marketing The world is becoming increasingly competitive and agencies need to be able to give clients ...
, which continued to sell the sector to the agencies and urge cross-company co-operation. This co ...
Prebble: oversaw ONdigital's rebranding As the BBC triumphed in the ratings, back at ITV Stuart Prebble announced O n digital would be rebranded to ITV Digital. The rebranding - with the help of advertising agency Naked, an ape and comedian Johnny Vegas - has been successful, with "Monkey ...
, because, in many ways, over the past three or four years, advertisers, agencies and media owners have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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