WCRS beats off three to retain
Mecca Bingo business
19 Dec 2001 | by Jennifer Whitehead,
LONDON - WCRS fought off a challenge from three agencies to hang on to its Mecca Bingo advertising
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141 hires Newman for British American
Tobacco account
20 Dec 2001 | by Staff,
at the Cordiant Communications-owned marketing agency 141 Communicator....Newman takes the role of president of the agency's New York office. He was previously executive vice-president of Bates Worldwide. As well as looking after British American Tobacco, Newman will oversee marketing for the cigarette brands Kool and Lucky Strike; and strategy for Allied Domecq brands ...
WCRS beats off three to retain
AdCritic.com goes bankrupt
19 Dec 2001 | by Claire Billings,
produced by rival advertising agencies. On the day of its closure, the site claimed to have 200,000 registered users, with more than 100 active advertising agency clients and more than 40,000 advertising ... was available to access round the clock online. The site initially charged agencies 170 for hosting ...
Mazda outsources £1m work for key launches
19 Dec 2001 | by Mark Kleinman,
of the company's tradition of handling DM in-house....importer MCL. MCL used in-house marketing services agency Amethyst to handle data and creative ... CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...
Omnicom in deal with 'Jerry Maguire' agent
19 Dec 2001 | by Staff,
." There has been a trend for talent agencies to hook up with corporate public relations and marketing firms of late. Last year, Creative Artists Agency bought a stake in New York corporate PR firm Shepardson Stern ... Management and the William Morris Agency have both pursued corporate link-ups recently. If you have ...
Thomson Travel appoints chief to head
ad review for rebranded operations
19 Dec 2001 | by Daniel Rogers,
account, which is worth over 10m. Edwards wants a single agency for the "long-term development ... consider our roster of agencies," said Edwards. "It could be a pitch or an appointment." It may ...
M&C Saatchi wins £10m AA account
18 Dec 2001 | by Staff,
The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy ... -quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...
Publicis launches specialist
digital marketing company
18 Dec 2001 | by Staff,
and BrandGuard, both former subsidiaries of Frankel, a Chicago-based brand-marketing agency acquired by Publicis ... of Publicis Groupe. "When Publicis acquired Frankel in 2000, we saw the agency's unique offerings as a ...
Lego awards Rainey Kelly global creative business
18 Dec 2001 | by Gordon MacMillan,
Rainey Kelly won the business after a three-way pitch against McCann-Erickson and Leo Burnett, following a decision taken in the summer to create a united worldwide communications strategy for the toy giant. Lego parted company with Bartle Bogle Hegarty -- the agency behind its award-winning "box ...
THE BOOK OF LISTS: The 10 Best agency websites
17 Dec 2001
decent insight into the agency. Unconventional by it's very nature, but exciting to look at. Only gripe ... the agency has put up on the web. The virtual agency office they have created just shows how they have gone ... . 4. M in other words it is not just for the UK agency. Now, if you were a UK client you wouldn ...
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